TAIWAN INT’L TEA, COFFEE & WINE EXPOTranslation site

TAIWAN INT’L TEA, COFFEE & WINE EXPO (TEA TAIWAN) is the largest and most prestigious tea industry event in Taiwan. The event attracts professionals from diverse sectors, including tea production, processing equipment, tea ware, brand distribution channels, and the food and beverage industry. Attendees include major food companies such as Tianren Tea, Guangquan Farm, Uni-President Enterprises, and King Car Group, as well as representatives from agricultural associations in Taipei, New Taipei, Taoyuan, Hsinchu, Kaohsiung, Taitung, and Hualien.

The event features a diverse lineup of programs, including creative tea beverage competitions, award ceremonies, tea art performances, and international exchanges, showcasing the innovation, diversity, and global perspective of Taiwanese tea culture. Activities include demonstrations of specialty tea beverages, competitions for domestic teas and coffee, presentations on tea culture and history, and tea ball-making workshops. Through various performances, lectures, and hands-on activities, visitors can experience the rich diversity of the tea industry and tea art culture.

The Tea Tour Map connects the five major tea-producing regions—Northern Taiwan, Taoyuan-Hsinchu-Miaoli, Central and Southern Taiwan, Eastern Taiwan, and the High Mountains—to showcase Taiwan’s diverse terroirs and representative tea varieties. By clearly presenting the characteristics of each region on the map, it helps visitors quickly understand the differences between tea products. This platform not only increases exposure for tea merchants and enhances the recognition of tea-producing regions but also strengthens brand communication, successfully attracting the attention of more potential buyers.

The TAIWAN INT’L TEA, COFFEE & WINE EXPO features highlights such as tea tastings and tea art experiences, helping visitors plan their itinerary in advance based on their interests. Through more organized scheduling, attendees can gain a deeper understanding of the unique characteristics of the teas during the exhibition and engage in more effective interactions with participating tea farmers and brands..